Content Lead
We are a HR Consultancy firm that is very passionate about people and their contribution towards the growth and success of any organization. We create systems that are streamlined towards the attainment of the organizations goals and build the capacity of the organizations employees to deliver results.
Our Client is looking for a content writer who is passionate about social media and has a passion for business, marketing and innovation.
JOB RESPONSIBILITIES
Content Creation & Writing
- Research and develop stories from our clients, the community and ecosystem
- Write content articles to cover stories from our spaces and showcase our brand,
- thought-leadership and ecosystem insight
- Create and share articles to drive traffic to our site and improve SEO
- Assist in creating and sending out our monthly newsletter
- Assisting with creating marketing collateral and copy
Social Media Management
- Sharing of images on social media of events and activities, to drive engagement and brand awareness
- Growing the engaging across our social media platforms
- Ensuring digital marketing best-practices are followed across platforms
- Ensure our social media pages are up-to-date with accurate information
- Respond to questions and engagements in the appropriate way, in-line with sop
- Sharing blog articles on social media platforms to drive site visits
- Website management
- Manage the update client portfolio, as and when (usually a monthly task at most)
- Ensure the blog content is created and uploaded in-line with SEO best-practice and company guidelines.
Internal Communication
- Support the front desk team with their communication to members on occasion
- Sharing on our community slack channel of events and interesting stories in and around the space to support the community managers
- Draft weekly events round up for members for the organization to share
- Manage member profiles and decks for our partnership work (supporting Business Dev)
Event Coverage
- Liaise with the Events team to get information on upcoming events
- Create and share events-related content, in-line with the Event profiles and goals of the communication plan
- Manage X platform during event, to increase reach and engagement
- Take picture during events and space activities, for instagram and twitter
Deliverables/Targets
- Increase our website SEO ranking for our chosen Keywords
- Increase our engagement level and followers on social media platforms
- Increase visits to site generated by social media
- Increase the online reach of our events
- Keep on track with the dates for blog posts and social media posting - submit a monthly report on deadlines
- Keep on track with deadlines for events promo (Need to think about how to track this?)
- Stick to the best-practice guide for article creation and posting
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Writing skills - must love to write and ideally be able to write with a style suitable for the organizationGarage (ie not a reporter-style)
- Communication skills - should be great at speaking to people and making connections
- Able to plan and prioritise, be able to keep deadlines without being pushed
- Should be very fluent with social media and the basic principles of content marketing
- Must “get” the basic principles of social media and digital communication
